From Hypergrowth to healthy growth

Dieter Rappold
6 min readDec 1, 2022

an article written with openAI in less than 10min

Let’s start with — what is Hypergrowth?

Hypergrowth is the rapid expansion of a company or industry’s revenue, customer base, and overall size. It typically refers to businesses that experience an unusually high rate of growth in a short amount of time — sometimes even doubling their size in as little as six months.

The most common cause for hypergrowth is when an innovative product or service enters the market and quickly gains traction with customers. This could be due to its usefulness, affordability, convenience, or any number of factors that make it stand out from competitors. Companies can also experience hypergrowth through aggressive marketing campaigns or acquisitions that rapidly expand their reach and customer base.

Hypergrowth can bring tremendous opportunity for companies looking to capitalize on their success; however, it also comes with risks such as cash flow problems if they haven’t properly planned ahead for scaling up operations quickly enough to meet demand. Additionally, there’s always the potential danger of over-reaching too far and losing momentum just as quickly as they gained it if they don’t have the right strategy in place to sustain long-term success.

But how did we get to the whole idea of Hypergrowth to begin with?

Superabundant capital is a term used to describe the abundance of venture capital that has flooded into the global economy in recent years. This influx of investment money has enabled startups and small businesses to access more funds than ever before, allowing them to grow faster and become competitive with larger companies.

With so much money available for investments, venture capitalists have become less selective when deciding which projects or companies they will invest in. Superabundant capital can be seen as both a blessing and a curse; while it allows more businesses to succeed, it also means that investors are willing to take on greater risks with their investments.

The role of central banks

The European Central Bank (ECB) and the Federal Reserve (FED) are two of the most important central banks in the world. In an age of superabundant capital, these two institutions play a crucial role in managing global monetary policy and ensuring financial stability.

At a macroeconomic level, both central banks are responsible for setting interest rates to ensure price stability and economic growth. They also work together to coordinate their respective policies with other international organizations such as the International Monetary Fund (IMF). This helps create an environment of cooperation that keeps global markets stable while allowing countries to pursue their own individual economic goals.

On a more micro level, both ECB and FED have implemented various measures to manage liquidity and reduce systemic risk associated with large amounts of investment capital circulating around the world. For example, they have introduced quantitative easing programs which involve injecting money into economies through bond purchases or asset purchases from investors. Additionally, they have developed new regulations on derivatives trading such as credit default swaps which help limit potential losses from large investments gone wrong.

Ultimately, by working together closely with other major players in the global economy such as IMF and World Bank, ECB & FED help maintain financial stability while providing opportunities for economic development worldwide.

Flooding the market with money is a term used to describe an economy when there is an abundant supply of money. This usually happens when a central bank increases its monetary stimulus, such as through quantitative easing (QE), in order to stimulate economic activity and reduce unemployment. The effects of flooding the market with money include increased consumer spending, inflationary pressures, higher asset prices, and greater liquidity in financial markets.

An asset inflation and unhealthy valuations of Startups

Since 2015, the valuations of startups have increased significantly due to increased liquidity in the market. This is largely due to venture capital firms and other investors becoming more willing to invest in early-stage companies with high potential for growth. In addition, private equity investments into startups have also become more common as investors seek out opportunities with higher returns and are willing to take more risk. As a result, startup valuations have seen an overall increase since 2015 as investor confidence has grown and more money has been put into these companies.

According to data from PitchBook, the median pre-money valuation of venture capital backed startups nearly tripled between 2015 and 2019. In 2015, the median pre-money valuation was $7.5M while in 2019 it had grown to $21M. Similarly, the median post-money valuation rose from $8M in 2015 to over $23M by 2019.

These valuations have also been rising for larger rounds as well. According to CB Insights, the average Series A round size doubled between 2011 and 2018, going from an average of around $6 million in 2011 up to just over $12 million in 2018. The trend has been similar for Series B rounds as well with an increase from a median value of around$13 million in 2013 up to nearly $25 million by 2019 according to Pitchbook data.

What goes up must come down

The impact of rising interest rates on the Venture Capital market since the beginning of 2022 has been mixed. On one hand, higher interest rates can make it more difficult for venture capital firms to raise money and invest in startups, which could reduce investment activity.

On the other hand, higher returns from fixed-income investments may encourage investors to shift their portfolios away from riskier assets such as stocks and towards safer bonds or cash equivalents with higher yields.

This could lead to an increase in venture capital funding as investors seek better returns than what is available in public markets. Ultimately, the net effect will depend on how attractive VC investments remain relative to alternative asset classes given current market conditions and investor sentiment.

But, the current pessimistic macroeconomic climate will likely hit the startup ecosystem. High levels of economic uncertainty can lead to decreased consumer spending and reduced investor confidence, both of which are essential for startups to survive.

This could lead to lower funding rounds, more stringent terms from investors, and a decrease in overall venture capital investment into startups. Additionally, high unemployment may cause some talented employees to be cautious about leaving their jobs for a potentially riskier startup position. As such, it could make it more difficult for startups to recruit top talent as well as retain existing employees.

How to adapt to a Crisis

1. Cut Costs: Consider ways to reduce expenses such as renegotiating existing contracts, cutting back on non-essential services, and reducing overhead costs.

2. Prioritize Cash Flow: Use cash flow forecasting tools to identify areas where you can make adjustments to keep enough cash in the company. This could mean deferring payments or restructuring payment terms with vendors and customers alike.

3. Focus on Customer Retention & Acquisition: Identify which customer segments are most valuable for your business and focus your marketing efforts on them first — this will help ensure that revenue isn’t lost during a recessionary period when spending is down overall. Additionally, look for opportunities to acquire new loyal customers that may be looking for more cost effective solutions during times of economic downturns like yours!

4. Explore Alternate Sources of Funding: Look into alternative methods of funding such as venture capital investments, crowdfunding campaigns and government grants — these options can provide much-needed capital injections in order to help sustain operations during recessionary periods .

5. Adapt Your Business Model: Determine if you need to pivot your business model or product offering due to changing market conditions — this could involve expanding outside of traditional markets or becoming more flexible with pricing models based on customer needs at any given time (e..g subscription vs pay-as-you go).

To sum it up, your plan for survival

A healthy growth model for a startup in a difficult macroeconomic environment should focus on profitability and sustainability over rapid expansion. This means that the company should take an incremental approach to its growth, emphasizing efficiency rather than size.

To do this, startups should seek out new sources of revenue while decreasing operational costs wherever possible. Companies can also consider diversifying their customer base by targeting niches or developing innovative products or services tailored to specific markets. Additionally, companies may look into partnerships with other businesses in order to reduce resource expenditure and share risks associated with difficult economic times.

Finally, taking advantage of available government resources such as grants and loan programs may help bring some financial relief during challenging times.

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Dieter Rappold

serial entrepreneur, angel investor, into growth marketing, content strategy and always driven by curiosity. Speedinvest Pirates, tubics.com, smint.com